How To Guides on Increasing Conversion Rates

The Definitive How-To Guide For Conversion Rate Optimization – one of the best guides to conversion rate optimisation

General articles on conversion rates

CAPTCHAs decrease conversion rates – ‘With this design, they had a conversion rate of roughly 48%. They then removed the CAPTCHA, and it boosted the conversion rate up to 64%’

Increase Your Conversion Rate by Making Your Site Uglier – Interesting article exploring other methods of increasing your conversion rate.

Case Studies on Increasing Conversion Rates on Landing Pages

[Case Study] Using Video to Lift Landing Page Conversion Rate by 100% – Vidyard did some tests to see what converted better on their landing page. Either no video, an inline video or a modal video. Hint: The videos massively increased the conversion rate

Other Conversion Rate Case Studies

How the new Chrome Web Store increased signups by 100% – Last week’s release of a renewed Chrome Web Store by Google increased signups to Handcraft by 1000%.

Optimizely Increases Homepage Conversion Rate by 29% – A nice case study article on how Optimizely increased their homepage conversion rate by using their software.

How AquaSoft increased their sales by 20% with A/B split testing – AquaSoft managed to increase their sales by 20% by doing some simple A/B split tests on their website. This article goes over their findings

How We Improved Our Conversion Rate by 72% – Care Logger staff optimised their Diabetes software website with small and easy to do tweaks that resulted in a 72% higher conversion rate.

Freemium Conversion Rate

Evernote.com discuss their conversion rate for their freemium model – their overall conversion rate for their freemium users to premium users is about 3%. But they go into a lot more interesting statistics (youtube video). The longer users use evernote, the higher chance they have of going premium

Offline Conversion Rate Articles

How I got a 100% conversion rate cold calling prospects for customer development – not related to online really, but was an interesting article.

1. 42.13%
2. 11.9%
3. 8.5%
4. 6.06%
5. 4.92%
6. 4.05%
7. 3.41%
8. 3.01%

As you can see from the click data above, jumping from #3 to #8 would basically triple your traffic for that keyword referral and more then 50% of the keyword traffic comes from the top 3 positions.

It really doesn’t matter if you are ranked at the bottom of the first page or #100 the amount of traffic you get will be negligible in comparison to ranking at the top of page one on Google.

The ultimate goal for any SEO professional performing SEO tasks to increase organic traffic from Google and other search engines is to rank top 3 for all keywords that will send targeted traffic.

But what if a particular keyword is competitive? Proper keyword research at the start of any website project is key. You want to make sure that the keywords you are targeting can be ranked in the top 3. It’s pointless going after high search volume keywords if they are extremely competitive.

One of the most common mistakes made by novice SEO’s is that they will try and target 1-2 keywords that are highly searched. Not only will be very difficult to rank these keywords, what they don’t realize is that the long-tail words will actually generate the most amount of traffic to your website.

So ignoring these easier to rank keywords just because they are not searched as often would be a mistake, just make sure they get searched enough to make it worth your time writing new articles to target these keywords.

Keyword research tools are one part of your online marketing arsenal to take advantage in order to find the best keywords for your website that can rank in the top 3 positions on google. It does the most difficult work of keyword research as it allows you to see what people are searching for on the internet, guess what other keywords they might search for, and then optimize for those keywords.

Following A Simple Effective SEO Plan To Get A Top 3 Position

Are you just a little confused about SEO right now? If you are, then it’s probably because there is so much mixed information out there on increasing traffic through SEO.

When it comes to increasing web traffic from Google, the truth is that very little has really changed in SEO over the last five years. By learning the fundamentals of SEO you will learn the basics of what it takes to get your sites to the top of Google time and time again. The process of what works is fairly straightforward because the basics don’t change.