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Although this blog is now pretty much discontinued (due to more important work priorities), if you require web site search engine optimisation please contact the search engine optimisation department from Internet Splash, who can provide a full and complete search engine optimisation service for your company and website.

It won’t mean I am closing this one or anything, just I have my own personal blog now at ashleybaker.co.uk. Sorry for small, useless post and lack of updates lately. Been quite busy.. :(

Just a short post, but did you know that search engines use what is called a “Reverse Index”? Rather than storing the content of all the pages*, it stores all the words and what pages (urls) contain that word

*They do store all the content as well. I was just simplifying it

Just a short little post :)

Techcrunch is ranked at #468 at the time of writing according to Alexa. They have been going for only a year or two, have over 150,000 feed subscribers (according to their Feedburner pic), and make hundreds of thousands of $.

Making a site as popular as Techcrunch is probably the dream of almost all webmasters. I was talking to a friend about this, and we were talking about how they became so popular.

So… how did they do it? And more importantly, how can you copy them to follow in their footsteps?

(more…)

There are no real ways to know for sure how many people go to your site from bookmarks, but a couple of ways

• (the usual) take a high %  (or even 100%) of unique WITHOUT any referrer data (that also are not a bot)
• Make a “bookmark this” link, but make the bookmarked url something like “http://example.com/?camefrom=bookmark”. Then just do something like

• if ($_GET['camefrom'] == “bookmark”)
  {
  // +1 to your stats thing counting bookmarks (database? etc)
  }

I know that some people go and sign up for adwords, sign up for adsense, make their own ad appear, click it, see how much they were charged. They then believe that Google is ripping them off (as for example they may recieve $x via adsense, but had to pay $x+y on adwords). Of course Google takes a cut. But the important thought I am trying to tell you is that remember that on the actual search results advertisers pay a lot more to display ads (or pay for the clicks anyway) than they do for the content network (Adsense).

Hope that made sense. More small posts coming soon

More webmasters basics – this time about how to get someones telephone number, address, and other personal details about them from their domain.

It is actually very easy, and is also a bit of a worry to domain name owners. Anyone can find out their personal data. It shouldn’t be, but it is used for spam and other illegal/immoral uses.

How to do a whois lookup

This is what it is all about – whois (“who is”). If you are on a linux machine, just type “/whois domain.com” in the console. Otherwise the easiest way is to use a website that provides a whois lookup service.

I personally always use whois.sc (now domaintools.com). You can just simply type in whois.sc/thedomainyouwanttolookup.com (this still works even though domaintools now owns it) and you get the whois record.

What if nothing is showing up?

Well, there is this thing called whois protection. It is free on some TLDs (such as .co.uk), but not on most. You can pay a company (usually your registrar) to basically put their contact information inplace of yours. This is often called whois protection. Emails sent to the email listed normally gets forwarded to your email address. If someone uses whois protection, there isn’t much you can do really…

Some very simple seo tips to maintain and keep your high search engine result rankings. #

• Keep getting backlinks – don’t stop just because you are in #1 position
• Make another page that targets the same keywords as your current listings, and try and get two results from your site on the first page. This will increase your hits by more than 2x.
• Update it every so often – keep it upto date
• Watch your competition – if another site is very quickly rising in rankings start working harder to make sure they don’t get past your rank…
• Get deep links – not all just to your home page
• Vary the anchor text for links to your site