London SEO
London SEO

16
Apr

Well, ok, not quite a conspiracy, just common business actions – but these actions aren’t often covered by most news outlets/influential blogs.

All businesses do “bad” things. But everyone seems to, or at least until the last few months, see Google as “good”. In recent months there has been quite a lot of people pointing to their “do no evil” motto, and questioning it.

(more…)


14
Feb

Googe

You have probably seen today’s Google logo. It says Googe. But did you know that “googe” means:

“Googe is a sexual act originating in the Amazon rainforest. It is where the man wraps his legs around a womans face and googe’s like a bad badger. It is now used as an exclamation of hornyness or used as a term instead of fuck, or also can be used as an expression deep hatred. Eg, I fucking want to googe ya mam”

Ok, so that is from Urban Dictionary, but still…   At least now we don’t have the theories of the L being missing due to its connection with Love or whatever…


08
Jan

I know that some people go and sign up for adwords, sign up for adsense, make their own ad appear, click it, see how much they were charged. They then believe that Google is ripping them off (as for example they may recieve $x via adsense, but had to pay $x+y on adwords). Of course Google takes a cut. But the important thought I am trying to tell you is that remember that on the actual search results advertisers pay a lot more to display ads (or pay for the clicks anyway) than they do for the content network (Adsense).

Hope that made sense. More small posts coming soon


11
Nov

Challenges in Running a Commercial Search Engine

Google released Challenges in Running a Commercial Search Engine, and it is quite an interesting read (if you are having a boring day, anyway). Here are the key points it raises:

  • The basics behind search eninges - “The Pipeline”:
    Crawling, Indexing, Ranking, Displaying, Serving
  • History of the web
  • History of Information Retrieval (IR) & What the basic methods were
  • Comparing early IR methods with new IR methods (ie those used by web search engines)
  • Link Analysis - Hubs and Authorities, and Pagerank
  • Search Engine User interfaces
  • Uses of IR - IR is everywhere/Everone wants to do IR/Masses use what we do/etc
  • Different types of ways to return results
  • Stemming
  • Clustering
  • Image search
  • Citation Analysis
  • OCR
  • Video search
  • Content matching (Adwords and Adsense)
  • Users (including a good list (quite old though…) about spellings … ;)
  • “Users follow search results” - “Money follows users” - “Spam follows money”
  • SE’s and money topics
  • Ways of defeating spam in search engines/IR
  • Of course, its not as handy as it would have been with the speach as well… But it covers some basics. Nice to get a view as if you were the seach engine…

    Download the file: sigir-keynote.pdf


    16
    Sep

    Google search gone a bit crazy…

    A very quick post as I have to dash out, but i searched for this sites domain:

    http://london-seo.com

    http://www.google.co.uk/search?q=http%3A%2F%2Flondon-seo.com%2F&start=0&ie=utf-8&oe=utf-8 

    It only shows two results, and then says “In order to show you the most relevant results, we have omitted some entries very similar to the 2 already displayed.”. But when you click on  ” repeat the search with the omitted results included.” it is a direct link to http://london-seo.com/. So rather than showing all the results, it just redirects it to london-seo.com (this site).
    As I said this was a very quick post, here is just the file saved and uploaded: http://london-seo.com/search.htm


    04
    Sep

    How would you feel if you were looking at a web page, your phone goes off and you see an advert about an answering machine? Then you are watching the Simpsons on TV while browsing, and you get an ad on a page about a Simpsons DVD? You might think that would never happen, or perhaps you are just (un)lucky? But no, Google is going to start something like this…

    (more…)

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