“In order to advertise this site, I pay google for certain keywords. One of those keywords used to be “Suicide”. They made up a good percentage of our users. However, I deciced to get rid of the term because they were costing me money to come here, and they were just going to kill themselves anyway. That means they would not be repeat users. No reason to pay to get them here.” http://www.sosecret.com/messages/show/1297

It is, at least, one way of clever thinking…