What is “Adsense for paper“? Is this just something I’ve missed, or somethign new? It seems to be a bit secret… it even has “test” in the page title…

At Google, we’re constantly looking for new ways to provide effective and useful advertising to advertisers, publishers, and users. As part of this effort, we’ve been conducting a series of tests to determine where and how we might best bring value to print advertising. The publishers who display Google ads are part of these tests, and the ads come from Google’s base of AdWords advertisers. These advertisers range from global corporations to small local businesses.

See something you liked in an ad in the April issue of your favorite magazine? Just select from the titles below to view ads from participating advertisers. If you’d like to learn more, you can visit their site.