If you have any web presence online it is important that you optimise it to get the most value from it. On pages with a signup, or an order form you can often easily measure and (hopefully) easily increase the conversion rate. Here is a selection of hand picked articles from throughout the web with some nice case studies on conversion rate optimisation.

How To Guides on Increasing Conversion Rates

The Definitive How-To Guide For Conversion Rate Optimization – one of the best guides to conversion rate optimisation

General articles on conversion rates

CAPTCHAs decrease conversion rates – ‘With this design, they had a conversion rate of roughly 48%. They then removed the CAPTCHA, and it boosted the conversion rate up to 64%’

Increase Your Conversion Rate by Making Your Site Uglier – Interesting article exploring other methods of increasing your conversion rate.

Case Studies on Increasing Conversion Rates on Landing Pages

[Case Study] Using Video to Lift Landing Page Conversion Rate by 100% – Vidyard did some tests to see what converted better on their landing page. Either no video, an inline video or a modal video. Hint: The videos massively increased the conversion rate

Other Conversion Rate Case Studies

How the new Chrome Web Store increased signups by 100% – Last week’s release of a renewed Chrome Web Store by Google increased signups to Handcraft by 1000%.

Optimizely Increases Homepage Conversion Rate by 29% – A nice case study article on how Optimizely increased their homepage conversion rate by using their software.

How AquaSoft increased their sales by 20% with A/B split testing – AquaSoft managed to increase their sales by 20% by doing some simple A/B split tests on their website. This article goes over their findings

How We Improved Our Conversion Rate by 72% – Care Logger staff optimised their Diabetes software website with small and easy to do tweaks that resulted in a 72% higher conversion rate.

Freemium Conversion Rate

Evernote.com discuss their conversion rate for their freemium model – their overall conversion rate for their freemium users to premium users is about 3%. But they go into a lot more interesting statistics (youtube video). The longer users use evernote, the higher chance they have of going premium

Offline Conversion Rate Articles

How I got a 100% conversion rate cold calling prospects for customer development – not related to online really, but was an interesting article.